Retention Marketing Specialist at OBRIO

Position Title: Remote Retention Marketing Specialist

Place: UA

Description of the Job:

OBRIO is a Ukrainian-based IT company that is part of the Genesis business ecosystem. Our team is comprised of over 120 skilled individuals who are driven by their ambitions and desire for success, enabling us to develop top-tier products. Presently, the OBRIO team operates remotely from different parts of Ukraine and 12 additional countries. We also have physical offices in Kyiv and Warsaw.

Nebula is our primary focus as we strive to become the leading brand in the field of astrology. With a user base of over 30 million globally, Nebula has consistently been recognized as the top lifestyle app of the day on the Apple Store and Play Market in the USA, Canada, and Australia.

Our app is accessible on all major platforms including iOS, Android, and Web. Furthermore, Nebula has been identified as the number one astrological brand in the USA and Canada through the Facebook Brand Audit.

The main goal of our organization is to enhance the happiness of individuals by improving the quality of their relationships.

We have some information that we would like to share with you:

With over 30 million downloads and users from more than 50 countries, Nebula has established itself as the top player in its niche in terms of both downloads and revenue targets.
Our AppStore rating stands at an impressive 4.8, based on more than 215 thousand ratings.

We are looking for a proactive Retention Marketing Specialist who possesses a product-oriented approach to join our Retention team. Your main responsibility in this position will be to create a comprehensive set of retention tools aimed at boosting user activation and retention.

With complete ownership of these tools, you will have the freedom to implement updates and enhancements to improve product metrics and contribute to the overall performance of the product.

As you demonstrate proficiency in this position, there will be opportunities for advancement, such as progressing to the role of Product Manager.

The influence you have:

Oversee and enhance automated omnichannel campaigns on various platforms such as email, web push, mobile push, and SMS to increase customer involvement and loyalty.
Perform A/B testing and evaluate outcomes to improve significant email marketing and product measures.
Keep abreast of industry developments and observe competitor email marketing and retention tactics to identify potential areas for enhancement.
Create new ideas and theories to improve the current retention framework and boost user loyalty and lifetime value.
Work closely with the product team to execute initiatives related to retention methods, ensuring they align with the overall product strategy and customer experience.

About you:

Possess 1 year of experience in executing email automation campaigns such as user onboarding, activation, engagement, and churn-reduction campaigns.
Proficient in analyzing data and utilizing it to make informed decisions for enhancing campaign performance.
Familiarity with A/B testing techniques.
Demonstrates Upper-Intermediate English proficiency and proficient copywriting skills to produce engaging content that connects with our target audience.
Demonstrates originality and ability to devise creative solutions and concepts to achieve campaign success.
Emphasizes on accuracy and precision to ensure error-free campaign execution.
Uses a systematic and structured approach to carry out tasks.

Desirable:

Familiarity with Tableau and Iterable is required to have a basic understanding of HTML and CSS for creating and modifying email and push notification templates.
Prior experience with web push campaigns is preferred.

What makes OBRIO the top choice for employment?

Unleash Your Ambitions: Our organization was founded by driven individuals who refuse to settle for mediocrity. By becoming a part of OBRIO, you will have the opportunity to unleash your own ambitions and attain your professional aspirations.
Encourage Innovation and Creativity: At OBRIO, we embrace innovation and creativity, and we empower our team members to bring their unique ideas to the table. You will have the chance to explore novel solutions and make a tangible impact on the success of our company.
Participate in the Product Creation Process: Here, you will play a role in the product creation process, from brainstorming ideas to executing and testing exciting product solutions in the real world.
We not only provide you with avenues for growth and development, but also grant you maximum autonomy because we value your active thinking and believe that we cannot function without you.
At OBRIO, we have gathered influential experts, all of whom are willing to share their knowledge and assist in resolving issues based on their experience. This is the ideal company to quickly reach your potential and progress in your career.

The advantages we offer:

Utilize the flexibility to work remotely from any location around the globe;
Work from the convenience of your own home or from one of our offices in Kyiv or Warsaw, the decision is yours!;
Benefit from 20 annual vacation days and unlimited sick leave, all provided by the company;
No need to worry about obtaining the necessary equipment, we will provide it if needed;
Maintain good health with access to a corporate doctor via online consultations, and options for health insurance in Ukraine or a fixed amount towards insurance in other countries after completing your probation period;
Continue learning through our extensive corporate library, internal virtual meetings, and lectures;
Enhance your skills with our training reimbursement program;
Make the most of our supportive corporate culture, including assistance with relocation, advice for legal residency abroad, housing support, and aid for employees from other countries;
Participate in our virtual events and team-building activities for a fun and engaging work environment!

Our hiring process for this role consists of the following steps: initial screening, team interview, skill assessment, final check, and job offer.

Join forces with me and let’s strive for the stars as a team!

Learn more about our company through our social media accounts: Facebook, Instagram, LinkedIn, and TikTok.

FAQs

What qualifications or certifications are required?

Typically, a bachelor’s degree in marketing, business or a related field is required for a Retention Marketing Specialist role. Useful certifications include:

Certified Retention Marketing Professional (CRMP) from Forrester
Certified Customer Retention Manager (CCRM) from Customer Retention Institute
Digital Marketing Certified Associate (DMCA) from Digital Marketing Institute

Relevant experience in marketing, customer service or account management is also preferred. Strong communication, analytical and problem-solving skills are essential.

What is the career growth potential?

With experience, Retention Marketing Specialists can progress to a Senior Retention Marketing Specialist role. From there, possible career progression includes:

Retention Marketing Manager: Oversees retention marketing strategies and teams.
Customer Success Manager: Focuses on the overall customer experience and success.
Director of Customer Retention: Leads retention and customer success efforts at an organizational level.