Position: Head of Marketing
Full-time
Description:
Stacker is looking for a skilled and versatile Marketing Director to spearhead the development of effective customer acquisition plans for our B2B marketing offerings. This is a crucial marketing role within the company that will entail directing brand strategy and promotional activities to generate compelling content that informs and raises awareness for Stacker’s B2B products among potential brand partners.
We are seeking a Marketing Director with a background in creating engaging B2B content that connects with clients. As the new Director, you will be responsible for leading the brand’s go-to-market strategy, with a specific focus on content marketing for midmarket and enterprise potential customers.
Your main tasks will include establishing the brand’s core positioning and developing a comprehensive content marketing plan to attract the attention and interest of Fortune 1000 companies’ SEO, Digital Marketing, and PR leaders.
The ideal candidate should have a strong understanding of public relations, content marketing, and SEO practices, and be able to demonstrate their effectiveness in each area to drive successful marketing outcomes for Stacker.
We are in search of a Marketing expert who possesses a strong interest in media and digital marketing. This is a special chance to become a part of a rapidly growing company from the very beginning and make a significant contribution to its success. The role entails the following responsibilities:
Duties and Obligations
- Develop a comprehensive positioning and GTM strategy to effectively reach and educate target customers.
- Create a content marketing plan that enhances brand recognition and produces content that drives conversions throughout the entire inbound customer journey, specifically for PR and Content Marketing leads.
- Collaborate with internal teams to establish and oversee a content schedule, produce engaging content (such as white papers, guides, case studies, and webinars), manage both internal and external content creation partners, and analyze the performance of content.
- Devise and implement distribution tactics for created content, including email, social media, and blog platforms.
- Efficiently manage external resources, such as agencies and contractors, to drive marketing efforts.
- Utilize engagement and inbound funnel metrics to guide and enhance marketing strategies.
- Aid in the development of sales materials and resources for the Sales and Account teams.
- Bring fresh and innovative growth and marketing concepts to the forefront.
The Corporation
Stacker is constructing the initial earned syndication platform for both brands and publishers. On a daily basis, our focus is on creating innovative methods to generate, distribute, and finance outstanding content. This is achieved through various methods, including our technologically advanced newsroom and content syndication platform utilized by over 2000 publishers, as well as our innovative studio and contributor products that enable scalable, earned media and content distribution solutions for our brand partners.
Our team is resourceful and dedicated to creating a culture of inclusivity and fairness through our shared values of integrity, ownership, and collaboration. We prioritize building for the future, which is reflected in our approach to work – we are a self-funded company that values remote work, flexible schedules, and offers competitive benefits such as unlimited vacation, an employee equity program, and comprehensive health and dental coverage.
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Necessities
- With over 7 years in a B2B SaaS product marketing or content marketing position, the candidate should have experience creating content for the Enterprise sector.
- They must possess demonstrated expertise in developing a comprehensive marketing strategy.
- The ideal candidate should have strong copywriting skills, particularly in the realm of distribution platforms and/or SaaS products.
- They should have advanced knowledge of digital marketing, PR, content, SEO, and/or earned media strategies.
- A proven track record of successfully executing content plans, including content creation, curation, and promotion, is required.
- Strong writing, editing, and research abilities are a must.
- The candidate should be highly organized and process-oriented, with exceptional interpersonal and communication skills.
- They should be a people person with a humble attitude and a strong desire for personal development.
- The candidate should be comfortable navigating uncertainties and thriving in undefined environments.
Advantages
The Stacker team prioritizes the wellbeing of their employees and provides the following benefits to all team members:
- Competitive salary
- Stock options and equity program
- Matching contribution for 401k
- Comprehensive health and dental benefits
- Entire team works remotely
- Unlimited paid time off
- 3 months of paid parental leave
- Yearly team gatherings
- Regular virtual social events
- Positive and inclusive team environment!
At Stacker, our goal is to establish a newsroom that is both diverse and inclusive, mirroring the various communities we cater to. We strongly encourage women, individuals of color, veterans, those with disabilities, and gender nonconforming individuals to consider applying for positions with us.
At Stacker, we value diversity and inclusivity in our workplace and are an equal opportunity employer. We strictly prohibit any form of discrimination or harassment based on protected characteristics such as race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other characteristic outlined in federal, state, or local laws.
FAQs
What does a marketing director do?
As a marketing director, you oversee all marketing operations for Stacker Media. This includes developing and executing marketing strategies, managing marketing teams, monitoring budgets, and ensuring brand consistency across campaigns. You stay on top of trends in digital marketing and social media to connect with target audiences. It’s a challenging role, but for the right candidate, it can be an exciting opportunity to shape a company’s brand and growth.
What qualifications are required?
We’re looking for candidates with a bachelor’s degree in marketing, communications or a related field and at least 5-7 years of experience in a marketing leadership position. You should have expertise in content marketing, social media marketing, SEO and marketing automation tools. Strong communication, organizational and leadership abilities are a must. Budget management experience is also important.
How do I apply?
To apply for the marketing director position, please submit your resume and cover letter on our careers page. Be sure to highlight relevant marketing experience, key accomplishments and your vision for this role. The hiring process will include phone and in-person interviews as well as skills assessments. We aim to fill this position within 4 to 6 weeks. Please apply as soon as possible for priority consideration.